Sustainability in packaging development is characterized by the fact that economic, ecological and social requirements on packaging are met and conformed to each other.
In addition, the general growing ecological understanding of the populace for a sustainable lifestyle leads to an increasing responsibility of manufacturers for their products over their entire life cycle.

The essential properties and characteristics of products are already determined in the phases of product development. This is necessary and purposeful because the aspects of sustainability must already be integrated into the packaging development process (PDP).

Due to increasing packaging complexity and variety of packaging design, this is hardly possible without methodical and targeted support.